Chapter 6 : Experiments with type
In this chapter we will investigate the creative and expressive potential of type. This will include experimental techniques for print and screen, such as calligraphy, embossing, and printmaking. It will also cover the use of a range of media and experiments with, for example, surface treatment, texture, and modeling. We will explore these experimental approaches and techniques in the context of applications such as store signage, webpages, packaging, and public art.
Experimenting with type has been discussed throughout this book: this section looks at some different approaches to experimenting with type. Expressive letterforms may be used to convey meaning or add emphasis. For example, ...