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How to use Type by Lester Meachem, Lindsey Marshall

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5

Chapter 5 : Color and movement

In this chapter we explore two key areas of type design: color and movement. Used imaginatively, color—of the type itself and its background—can add impact and meaning to your designs. We will discuss how to make the most of color—for example, to define hierarchy, to create balance or contrast, or to refer to the symbolic properties of certain shades. We will also look at some of the pitfalls to be avoided, such as incorporating illegible or unreadable color combinations.

Used in relation to type, the term movement can mean actual moving type, either through animation in screen-based work or by means of a mechanism to make physical, printed type alter in some way. We will consider both these aspects, as well as ...

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