Chapter 4 : Communication
This chapter is concerned with how the designer can control type to convey a certain message, emotion, or idea. It will explore the meanings that can be communicated through variables such as appropriate or inappropriate typefaces, balance and imbalance, harmony and discord, symmetry and asymmetry. It discusses how to make a type design suitable for its likely audience, taking into consideration differences in scale and context, for example, between a poster and a design for a touch-screen icon. Also covered is the potential for subversive approaches, such as creating edginess by inappropriate use of everyday type or objects or deliberate flouting of conventions.
Forms of communication
Type is found in most areas ...