Chapter 3 : Designing with type
This chapter discusses the various issues raised when designing with type. It will look at the design process, for both print- and screen-based work, from ideas generation and design considerations to artwork and preproduction. It will explore the techniques available (traditional and digital), tools, design issues in relation to various products, and situations where type forms an integral part of a design. It will look at examples of experimentation and risk-taking in the context of the design.
There are various stages to design, including research and analysis, ideas development, evaluation, and production. This implies that the process has to be linear and logical. However, an individual chooses how to work; ...