Chapter 2 : Using the typeface
In this chapter we will discuss considerations in using type, such as the choice of typeface, and explore creative approaches to typographic issues. Typefaces will be considered in the light of legibility, readability, their use in layout, and their relationship with any images used. Alongside this, we will introduce type terminology and the use of such devices as ligatures and dashes. These will be supported by successful examples of screen- and print-based work.
Legibility and readability
Type is a means of communicating the written word and therefore legibility and readability are important. Broadly, type is legible if individual letterforms can be readily deciphered; it is readable if it is presented in an ...