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How to use Type by Lester Meachem, Lindsey Marshall

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Chapter 1 : The basics

This chapter looks at fundamental principles related to the use of type and identifies the terminology used. We will consider the different categories of typeface, such as serif and sans serif, and the main differences between them. Alongside this, we will examine families of type, which include styles such as bold and italic, the structure of letterforms, and how these properties may be used in an experimental and adventurous way both for print and screen.

The anatomy of type

When we talk about a set of letterforms of a particular design, we refer to it as a typeface or, as it has become a term in everyday use, a font. Each letterform consists of one or more of the following parts: serif, ascender, descender, counter, ...

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