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How to Use Location-Based Marketing to Grow Your Sales and Revenue by Jamie Turner

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How to Use Location-Based Marketing to Grow Your Sales and Revenue

For the better part of the 20th century, running a marketing campaign was pretty simple. There were only a few options—TV, print, radio, outdoor—so launching a campaign wasn’t that difficult.

Today, there are many more options, which makes things a little more complex. But with that complexity comes opportunity. For example even though location-based marketing sounds different and mysterious, you’ll soon find that it’s an amazing new tool that, once learned, can easily bring new customers to your doorstep.

Imagine this: You own a chain of five restaurants in a large metropolitan area. You know from experience that the vast majority of your customers live within a five-mile radius ...

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