How to Think Strategically: Your Roadmap to Innovation and Results

PEARSON EDUCATION LIMITED Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0)1279 623623 Web: www.pearson.com/uk

First published 2014 (print and electronic) © Pearson Education Limited 2014 (print and electronic)

The rights of Davide Sola and Jerome Couturier to be identified as authors of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.

Pearson Education is not responsible for the content of third-party internet sites.

ISBN:   978-0-273-78587-3 (print)              978-0-273-78884-3 (PDF)              978-0-273-78883-6 (ePub)

British Library Cataloguing-in-Publication Data A catalogue record for the print edition ...

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