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How to Think Strategically by Assoc Prof Jerome Couturier, Prof. Davide Sola

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10

Managing execution

THIS CHAPTER IS DEDICATED TO THE EXECUTION OF STRATEGY. It will help you ensure that the initiatives that you tested and selected to be part of your strategy will actually be implemented and achieve the results you are looking for. In many people’s minds, the strategy process ends when the main actions and initiatives have been defined. We have added an extra phase, the one of lean testing. Nevertheless execution must be seen as an integral part of the strategy process and not as a separate standalone activity.

Anyone who has been involved in strategy will know that it is a long, sometimes tortuous, journey. It can be an intricate process involving large numbers of people, all with their own agendas. Most scholars agree ...

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