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How to Think Strategically by Assoc Prof Jerome Couturier, Prof. Davide Sola

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8

Solving the core challenges

ONCE YOU HAVE DETERMINED YOUR CORE CHALLENGES and used these to set your goals, the next question to address is how they can be overcome. Which strategic initiatives and which solutions should be developed in order to address the core challenges? On which activities should the organisation focus? Obviously intuition can help here, especially when it comes from an experienced and successful manager. In Chapter 2 the senior consultant solved the challenge of the cash-strapped airline very simply: he used his experience gained over the years to decide that the only correct solution was to immediately increase prices by 20%. And because his intuition was good, this solution worked. However, not everybody has the ...

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