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How to Think Strategically by Assoc Prof Jerome Couturier, Prof. Davide Sola

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7

Identifying the core challenges

FROM CARRYING OUT A SITUATION ANALYSIS by using the CAES framework, you will have gathered a wealth of clues and insights about the company’s business model and about the external macro-environment and industry structure. You should now have a good understanding of the organisation’s resources and competences, especially those that are at the core of what you do well; the ones that set you apart and make your value proposition unique. You also have a good view of the macro-trends that might affect your industry as well as the industry key success factors. These very specific observations provide clues and insights that will help in the search for the core challenges.

The Servicom success

A few weeks after ...

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