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How to Think Strategically by Assoc Prof Jerome Couturier, Prof. Davide Sola

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4

What is business strategy?

DEVISING A STRATEGY is considered to be one of the most crucial activities in business, and it is normally seen as being something only done by the most senior people in the company. But in reality, strategy is something that is thought about and discussed in every part of the organisation.

You will no doubt have come across initiatives called corporate strategies, business unit strategies, marketing strategies, human resources strategies, information technology strategies and perhaps even more exotic creatures such as knowledge management strategies or corporate social responsibility strategies. Like many others you might be asking yourself if and how all these variants of strategy relate to one another. This ...

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