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How to Think Strategically by Assoc Prof Jerome Couturier, Prof. Davide Sola

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3

Turning strategic thinking into strategy

IF STRATEGY IS THE END POINT OR OUTCOME and the strategic mind is the engine needed to get us to that end point, the strategic thinking process is that engine in action. The question we address in this chapter is ‘How do we engage the strategic mind in the strategic thinking process in order to produce an effective strategy?’

Engaging the mind in strategic thinking is not straightforward. It is not just a case of deciding to have a strategic thought. Rather it is like those times when a creative idea or breakthrough solution is needed but after lots of head scratching all you get is a blank sheet of paper. Sometimes it seems that the harder we think, the more elusive the answer becomes. In fact strategic ...

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