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How to Think Strategically by Assoc Prof Jerome Couturier, Prof. Davide Sola

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What is strategic thinking?

THIS CHAPTER IS DEDICATED TO HOW WE THINK. In particular, how we can think strategically. Our strategies are shaped by our thoughts, and we cannot improve them without changing our thought processes. The following stories give a taster of strategic thinking in action.

An unexpected intuition

When Davide was working at McKinsey, he was asked to join an emergency project team to work with a major airline facing huge problems. The team established that the airline had only enough cash for the next 15–20 days, meaning that payments to staff and suppliers were at imminent risk. The senior consultant called a meeting to discuss the way forward. Around the table were industry experts, turnaround experts and consultants ...

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