Chapter 5 Projecting the right image

We’ve already established the importance of first impressions. But it doesn’t stop there, of course. You have to continue to give the best possible impression throughout the interview. Quite apart from what you say, the way you say it will have a big impact on your interviewer’s opinion of you – and of whether you’re the best person for the job.

This doesn’t mean you have to do a crash course in acting at your local drama school, and transform yourself into someone completely different. There’s no need to put on an act – just be yourself. But your natural personality will have many different qualities, and you need to make sure it is the positive ...

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