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How to Start Your Own Business for Entrepreneurs, 2nd Edition by Robert Ashton

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Chapter Twenty-five

Measuring what matters

When you start a business everything is rather hand to mouth. You have a plan, but somehow things don’t quite happen as you expected. Then, as time goes by, things start to change. Your enterprise gathers momentum and becomes far more predictable. Your business is beginning to grow.

As an enterprise grows, it becomes more difficult to remember everything in your head. You need to develop systems; you need to start measuring what matters.

If you’ve come from a management background, you’ll be familiar with ‘key performance indicators’. If not, then this section will explain what they are and why they are so important.

“Management by objectives works if you first think through your objectives. Ninety ...

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