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How to Start Your Own Business for Entrepreneurs, 2nd Edition by Robert Ashton

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Chapter Nineteen

Reputation – making friends and influencing people

Good news spreads fast, particularly if you encourage it. Chapter Seventeen looked at how PR can help you build a good reputation, but what exactly is reputation and how can you influence it? In a world where products and services are all pretty much the same, your reputation and what you stand for will increasingly make all the difference.

Online marketplaces such as eBay measure reputation. People will use your reputation rating to decide if they want to do business with you. The traders on eBay work hard to maintain a high reputation rating. These ratings are based on the speed with which you dispatch goods that have been ordered from you and how well you handle any disputes. ...

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