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How to Start Your Own Business for Entrepreneurs, 2nd Edition by Robert Ashton

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Chapter Seventeen

How to get good PR and keep on getting it

People believe what they read in the newspapers, hear on the radio and see on TV. Becoming part of the news is what public relations (PR) is about. What’s more, compared to the cost of advertising, PR can represent good value for money. Being reported positively in the press is very good for your credibility.

The good news is that you don’t have to hire an expensive PR agency to do this for you. Increasingly, journalists like to hear from you direct or to find you easily when researching a news story. What counts most is the relevance and strength of your story, not the name of the person or agency submitting it.

The first thing to do if you want to publicise your business in this way ...

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