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How to Start Your Own Business for Entrepreneurs, 2nd Edition by Robert Ashton

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Chapter Four

Business type – what’s possible

You should now have some clear ideas forming about what you want your business to do. In Chapter Five we’ll look at the different legal structures you might adopt. But before you look at how you’re going to structure your enterprise, you need to consider the range of business types on offer.

Few start-up books will present these as a separate topic, even though it can be bewildering. To steer you away from confusion and help you better understand some of the opportunities you may encounter, let’s look at some of them now.

You must do the thing you think you cannot do.

ELEANOR ROOSEVELT

Starting from scratch

This is what most of us do. You have the idea, set up the enterprise and open for business. ...

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