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How to Start Your Own Business for Entrepreneurs, 2nd Edition by Robert Ashton

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Chapter Three

How to be really sure your business idea will fly

You have already explored your business idea, but have you covered all the angles? Most people test out their new business idea on family and friends. Their feedback is important but not necessarily unbiased. You owe it to yourself to take an objective look at your business proposition before you fully commit to the project.

“It is the new and different that is always most vulnerable to market research.”

MALCOLM GLADWELL

What research do you need to do?

Market research is a double-edged sword. Too little and you run the risk of investing in a flawed concept. Too much and you can be overwhelmed by conflicting data and never start at all.

As a new entrepreneur, you will also feel ...

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