3 Winning with Words
The object of oratory alone is not truth, but persuasion.
Thomas Babington Macaulay
Here’s a thought experiment for you. If you could change the behaviour of an individual or a group of people, who would they be and what would you have them doing differently?
I posed this question to five friends over lunch on a sunshiny Sunday afternoon and got the following responses:
- “I’d help my father to find the personal motivation to exercise and lose weight.”
- “Simple one this! It would be my bosses and directors and I would ask them to open their eyes and listen to their employees. We’re the closest to the customers and know what they want.”
- “I would sit world leaders down to understand the severity of the threat of climate ...
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