The power of creativity in business is not about inventing the wheel or inventing the internet (yes, that can happen too, of course, though often if it does it’s just by accident), it’s really about creating differences that give you an edge over your competitors. Everyone has a profound ingenuity; many want to be creative, few think they can be creative yet many can. Transforming your creative thinking happens more easily for some than others but ideas happen when you look, listen, taste, smell and think. Especially think. You can train your brain to think in colour. You really can be usefully creative if you practise. You can discover your ...
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