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How To Sharpen Your Business Writing Skills, Second Edition by Nan Levinson

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7Direct and Forceful Writing

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Learning Objectives

By the end of this chapter, you should be able to:

Name three techniques to make your writing powerful and precise.

Cite three reasons for using active rather than passive verbs in writing.

List and illustrate three appropriate uses of passive verbs.

Define concrete nouns and abstract nouns.

Change nouns that are hidden verbs into active verbs.

Straightforwardness is a hallmark of American English. We like to call a spade a spade, rather than a gardening implement, and we admire people who speak their minds without putting on airs. Direct, unadorned writing has characterized much of American ...

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