How to Set up & Run a Fashion Label, 2nd Edition

Introduction: Find Your Way

Running a successful fashion label requires around 90 percent business acumen and only about 10 percent artistic ability. Most fashion start-ups are managed by the designers themselves who, while strong on the design front, may have only a very rudimentary understanding of the business of fashion, especially in the all-important formative years. As a result, although thousands of talented fashion designers and technicians graduate every year, most new fashion start-ups fail.

The aim of this book is to bridge the gap between the design and business sides of running your own label. It offers a realistic overview of the key elements needing research, development, and nurturing in the context of your own business to give ...