CHAPTER 14
Selling Your Leadership
Leadership is a word getting a lot of attention these days. It appears in the title of new advice, how-to, and business books with amazing regularity. Definitions abound, but most of the ones I’ve seen don’t help much. It’s a totally subjective subject: You think A is a great leader; I like B’s style better. As with obscenity, you may not be able to define it, but you know it when you see it.
I’ve become a serious student of leadership because so many of my clients book me to train leadership groups, or at least have the title “Leadership” on the agenda of the meeting. It’s a popular word that doesn’t seem to have a consistent meaning or application. It certainly means different things to different people. ...
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