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How to Sell to Retail by Clare Rayner

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12

Paranoia!

Introduction

In this, the final part of the 12-point plan, I’m going to talk about why it’s a good thing to retain a reasonable amount of paranoia within the business! I am sure you’re eager to get started on your action plan by now, so this will be a relatively brief chapter.

To get big and stay big, all of the parts of the 12-point plan are relevant; it’s not a one-time review, but something that really requires continuous re-evaluation so that you keep in tune with the details. To become, and to remain, a big business you should ensure that you are always as focused on your goals and as hungry for success as you were when you first started out, and you need to breed that ethos throughout your business so that everyone has the ...

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