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How to Sell to Retail by Clare Rayner

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11

Replication

Introduction

In this chapter we’ll focus on how you can consistently and sustainably deliver on your customer promises by replicating your business. Replication is all about having the ability to repeat what you do well in order to do it more often, in greater volume, for more customers, to underpin your growth. It’s about developing your robust, repeatable platform in order to become a scalable, saleable enterprise. It’s about increasing your ability to perform effectively and efficiently, not only the core operational functions such as product development, sales and marketing, customer services and supply chain but also back-office functions such as HR, IT, Finance and Legal.

We will cover:

    •  what replication is and why ...

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