In this chapter we focus on how you can leverage all the hard work done to sell to a retailer in order to attract more customers and expand your business.
• discuss the importance of delivering on your promises to ensure your customers are more than happy to support you and your business;
• consider how to leverage your customer case studies to develop an effective PR and marketing campaign, reviewing a whole range of possible options;
• reflect on how expansion is far simpler if you can create an upward spiral of growth.
Of course, how that growth is achieved will be what we look at in Chapter 11 on replication.
If you can develop strong ...