O'Reilly logo

How to Sell to Retail by Clare Rayner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

05

Competition

Introduction

In this chapter we’re going to be taking a detailed look at your competition. This is linked to, and a development of, the analysis you did when determining how you were positioned relative to the competitive set.

First, we’ll look at competitor analysis using a technique called Porter’s Five Forces, which is extremely beneficial for you to understand your marketplace better. It will help you decide if you should be developing an offer in a specific market, or if it is too heavily contested.

Then we’ll discuss why you need to know your competition at all. We’ll consider what you really need to know about them and how you can leverage that insight to your advantage, ensuring you have a comprehensive knowledge of your ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required