This chapter will look at your business presence, both in the physical world and in the online world. We will be focusing on:
• First impressions: considering what you can do to ensure that the first impression anyone who comes into contact with your business has is a good one. We’ll delve into:
– what kind of business location you should have;
– how to ensure you never mess up an important call.
• Your online presence: making sure that you have a congruent brand identity and narrative online and that you’re taking advantage of the different options available to you to increase your online presence. We’ll consider your ‘findability’ and how being easily found online adds to your credibility ...