Chapter 3. Inspire Peak Performance

During the course of two stays at Ibis Hotels in Portugal, one feature stood out. The performance of employees staffing the reception desks at this moderately priced chain was outstanding. They were warm, welcoming, and helpful beyond the typical behavior of their counterparts in most luxury hotels. What’s more, they always gave the impression of enjoying their jobs.

“What does Ibis do to reward you for treating customers this way?” I asked Humberto Reis at the Évora Ibis, after he had eased me through a late-night tourist crisis. His usual smile broadened further. “Accor Group [Ibis’ parent company] puts employees first,” he said. “It is very imaginative in how it rewards employees.”

Reis said he had received ...

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