Acknowledgments

Though writing is a solitary task, this book would not have been realized without the help and encouragement of many people, particularly my family. My wife, Pamela, steadfastly supports my career in public relations and encourages my writing, whether it be for my blog or this book. She gave me valuable advice at many key moments during the process, and without her, this project would have been impossible. My children, Emma and Jack, were enthusiastic about the book and rearranged parts of their schedules so that I could carve out extra placid moments to finish the manuscript.

I also owe many thanks to my new friends and colleagues in the publishing world. Writer and editor Thomas Hauck provided excellent feedback on my first ...

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