Developing Support Material

Support material doesn't materialize out of thin air. Business presenters and public speakers develop such material from three basic sources.

  1. Studies and Analyses. Statistical data in particular are developed during efforts undertaken prior to the presentation, and those studies, analyses, and investigations may be key parts of the presentation.

  2. Specific Research. A presenter may need to conduct a literature search to locate material to support a topic. A wealth of written and oral communication about any subject can be readily accessed using computer search methods or searching manually through the many reference systems found in public, educational, and corporate libraries. Identifying journals or digests pertinent ...

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