PREFACE

It's often said that nothing under the sun is really new. There are just new twists on existing themes. So when I set out to write a book on persuasion—a subject that's been around ever since early caveman first encouraged his fellow cave dwellers to see things his way with the aid of a big club—I admit to being a little apprehensive. At one point I even considered the idea of setting up a 'Plagiarism Advice Bureau' to counter any criticism. But then I guess somebody has already done that too. The bottom line is that you just don't know if someone has had the same idea as you.

The first version of this book was called Life's a Game So Fix the Odds. I was happy with it in 2005 and it has sold well throughout the world. But five years on ...

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