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How to Persuade and Influence People: Powerful techniques to get your own way more often by Philip Hesketh

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Chapter 25. HOW PEOPLE CHOOSE

Ever wondered why teenagers spend so much time and energy revolting against their parents and 'the system'? It's not because they want to be awkward; it's because they want choice. They want to choose what they do and don't do. It's a basic human desire to want to influence one's own destiny. People who have been in prison tell me that the worst thing is getting used to not being in control. That and the rough toilet paper. As a prisoner, they're told when to eat, when to sleep, when to get up and when to exercise. They have no role in those decisions whatsoever. They no longer have choice.

The dilemma when making a choice is not knowing what would have happened if you had chosen differently. What about the other opportunities ...

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