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How to Persuade and Influence People: Powerful techniques to get your own way more often by Philip Hesketh

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Chapter 12. DIFFERENT STROKES FOR DIFFERENT FOLKS

My old Uncle John used to say, 'All the world's queer save thee and me—and even thee's a little queer.' People are funny, aren't they? They're different.

I am a fan of Myers-Briggs and a whole host of personality profiling systems. I have a passing interest in astrology. I read books where people are segmented into animals such as sharks, tigers, puppies and bears. NLP practitioners talk about auditory, visual and kinaesthetic types. You can segment people as either positive or negative versus active and passive, and neatly put everyone on the planet into one of four 'types'. Positive and active people have a dynamic effect on you. Positive and passive people are good at detail and are hard working, ...

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