Chapter 4. HOW TO REMEMBER PEOPLE'S NAMES

People are flattered if you have taken the trouble to remember their name because it shows you care. You make them feel important. On my courses I often ask, 'Who's bad at remembering people's names?' I can guarantee at least 30% will put their hand up, often with a glow of pride at just how bad they are.

It's horrocks!

It's just a belief. One delegate said to me, 'My brother's memory is as bad as mine—we both think we're an only child.' A nice line (and probably an old joke), but the five-step plan to remembering people's names starts with the belief that you can. I'm a big fan of acronyms and this is the first of quite a number of them. But if the acronym is relevant, repeated and distinctly different, ...

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