Chapter 3. HOW TO BE MORE LIKED BY MORE PEOPLE
(AND AS A RESULT BECOME MORE PERSUASIVE AND INFLUENTIAL)
When I was at school in Ashton, I used to work in a bakery on Saturdays. Not only did I earn a day's pay and still finish in time to play football in the afternoon, I also got to drive a big van. I would drive around from market to market delivering bread, buns, cakes and what my mother endearingly referred to as 'fancies'. We started promptly at 6 a.m. and I would leave home to walk to the bakery at half-past five. It fascinated me that everyone I saw said 'hello' to each other. At that early hour there were only a few souls about and there was always an acknowledgement. By seven o'clock or so the effect ended, simply because there were more ...
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