•  CHAPTER 5  •

Negotiating in Western Europe

The Business Environment of Western Europe

Remember that negotiating in Western Europe can sometimes be quite challenging and that negotiating styles differ from country to country. If your experience in Western Europe is limited to vacations, you will probably find that behavior in business situations is quite different from what you have experienced.

The most important business development in Western Europe in the last few decades is the emergence of the European Union (EU). The European Union currently consists principally of Western European countries: Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Portugal, Spain, and the United Kingdom. Eastern European ...

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