How to Measure Anything Workbook: Finding the Value of Intangibles in Business

CHAPTER 1 The Challenge of Intangibles

1. A
2. D
3. B
4. A
5. C
6. C
7. D
8. D
9. A
10. C
11. A
12. C
13. B
14. False
15. F
16. C
17. A
18. B
19. E
20. Misconceptions mentioned in this chapter include: that precise equations don’t address messy real-world problems, and that using statistics requires advanced training.
21. Answers will vary but some good examples are public image, risk, quality, charisma, innovativeness, happiness, and complexity, and there are many more.
22. Define a decision problem.
23. When no further measurement variables have information values that would justify the cost of any additional measurement.