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How to Measure Anything Workbook: Finding the Value of Intangibles in Business

Book Description

The invaluable companion to the new edition of the bestselling How to Measure Anything

This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book.

The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.

  • Companion to the revision of the bestselling How to Measure Anything

  • Provides chapter-by-chapter exercises

  • Written by industry leader Douglas Hubbard

  • Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

    Table of Contents

    1. Preface
    2. About the Author
    3. PART I Questions
      1. CHAPTER 1 The Challenge of Intangibles
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      2. CHAPTER 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      3. CHAPTER 3 The Illusion of Intangibles: Why Immeasurables Aren't
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      4. CHAPTER 4 Clarifying the Measurement Problem
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      5. CHAPTER 5 Calibrated Estimates: How Much Do You Know <i xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" xmlns:m="http://www.w3.org/1998/Math/MathML" xmlns:svg="http://www.w3.org/2000/svg">Now</i>??
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      6. CHAPTER 6 Quantifying Risk through Modeling
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      7. CHAPTER 7 Quantifying the Value of Information
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      8. CHAPTER 8 The Transition: From What to Measure to How to Measure
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      9. CHAPTER 9 Sampling Reality: How Observing Some Things Tells Us about All Things
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      10. CHAPTER 10 Bayes: Adding to What You Know Now
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      11. CHAPTER 11 Preference and Attitudes: The Softer Side of Measurement
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      12. CHAPTER 12 The Ultimate Measurement Instrument: Human Judges
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      13. CHAPTER 13 New Measurement Instruments for Management
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
      14. CHAPTER 14 A Universal Measurement Method: Applied Information Economics
        1. Learning Objectives
        2. Chapter Overview
        3. Questions
    4. PART II Answers
      1. CHAPTER 1 The Challenge of Intangibles
      2. CHAPTER 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily
      3. CHAPTER 3 The Illusion of Intangibles: Why Immeasurables Aren't
      4. CHAPTER 4 Clarifying the Measurement Problem
      5. CHAPTER 5 Calibrated Estimates: How Much Do You Know <i xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" xmlns:m="http://www.w3.org/1998/Math/MathML" xmlns:svg="http://www.w3.org/2000/svg">Now</i>??
      6. CHAPTER 6 Quantifying Risk through Modeling
      7. CHAPTER 7 Quantifying the Value of Information
      8. CHAPTER 8 The Transition: From What to Measure to How to Measure
      9. CHAPTER 9 Sampling Reality: How Observing Some Things Tells Us about All Things
      10. CHAPTER 10 Bayes: Adding to What You Know Now
      11. CHAPTER 11 Preference and Attitudes: The Softer Side of Measurement
      12. CHAPTER 12 The Ultimate Measurement Instrument: Human Judges
      13. CHAPTER 13 New Measurement Instruments for Management
      14. CHAPTER 14 A Universal Measurement Method: Applied Information Economics