How to Measure Anything: Finding the Value of Intangibles in Business, 3rd Edition

About the Author

Doug Hubbard is the president and founder of Hubbard Decision Research and the inventor of the powerful Applied Information Economics (AIE) method. His first book, How to Measure Anything: Finding the Value of Intangibles in Business (John Wiley & Sons, 2007, 2nd ed., 2010, 3rd ed., 2014), has been one of the most successful business statistics books ever written. He also wrote The Failure of Risk Management: Why It’s Broken and How to Fix It (John Wiley & Sons, 2009), and Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (John Wiley & Sons, 2011). Over 75,000 copies of his books have been sold in five different languages.

Doug Hubbard’s career has focused on the application of AIE to solve current business issues facing today’s corporations. Mr. Hubbard has completed over 80 risk/return analyses of large critical projects, investments, and other management decisions in the past 19 years. AIE is the practical application of several fields of quantitative analysis including Bayesian analysis, Monte Carlo simulations, and many others. Mr. Hubbard’s consulting experience totals more than 25 years and spans many industries including insurance, banking, utilities, federal and state government, entertainment media, military logistics, pharmaceuticals, cybersecurity, and manufacturing.

In addition to his books, Mr. Hubbard has been published in CIO Magazine, Information Week, DBMS Magazine, Architecture Boston, OR/MS Today, and Analytics ...