How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI

Index

A

action/conversion, 40 - 41

activity-based lead scoring, 112

adaptability of existing metrics to social media, 4 - 5

aligning

marketing lists to lead categories, 116 - 119

social media goals with business goals, 24 - 25

social media metrics with core business metrics, 231 - 233, 83 - 85

social media to sales funnel, 33 - 34

action/conversion, 40 - 41

customer retention, 41 - 42

engagement, 37 - 39

exposure, 35 - 36

hands-on exercise, 47

influence, 36 - 37

leads, 116 - 117

measuring through the funnel, 46 - 47

path through the funnel, 42 - 43

role of social media in interaction path, 43 - 46

AmeriFirst Home Mortgage, 88 - 90

analysis (SWOT), 30 - 31

Argyle Social, 182 - 187

conversion tracking, 184 - 185

reporting, 185 - 187

social media ...