How to Measure the Effectiveness of HR Communication

Alison Davis and Jane Shannon

What’s the most dangerous assumption you can make about communication? That just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it.

The truth is there’s only one way to know your communication has been effective: Measure its effectiveness. Measurement also helps you know how to make improvements.

That’s why it’s surprising that many HR and communication professionals neglect measurement. They think measurement is too time-consuming, too expensive, and too mathematical. (After all, we didn’t choose our career because of our love of statistics!)

As two non-math majors, we’re here to reassure you that measurement ...