SUGGESTED READING
There are many, many books that aim to teach you how to create great advertising; far too many to list here.
If you are interested in reading more about the specific subject matter of this book—the skills needed to be successful as a creative above and beyond creating great ads—there are no books other than this one that deal exclusively with that subject, though there is quite a bit of relevant material in the excellent Hey Whipple, Squeeze This, by Luke Sullivan, specifically Chapter 8 (The enemies of advertising) and Chapter 9 (Presenting and protecting your work). However, most of the writing that goes beyond ‘how to write adverts’ is to be found on the internet.
I would humbly recommend my own blog Scamp (scampblog.blogspot.com ...
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