GLOSSARY
Above-the-line: TV, print, and radio.
Account handler: person within an ad agency who acts as a liaison between the client and the rest of the agency, and has overall responsibility for the agency’s business with that client.
Ambient: advertising that is found “out there in the environment” rather than in traditional media like newspapers and magazines. Examples include ads on the side of coffee cups, at the bottom of golf holes, and on sidewalks. The possibilities are endless.
Animatic: storyboards that have been filmed, with added sound effects and camera moves.
Art buyer: acts as a liaison between the agency and photographers and illustrators. Also advises creatives who to use.
Below-the-line: direct mail, and other “direct to consumer” ...
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