CHAPTER 6
HOW TO GET THE BEST OUT OF THE PEOPLE YOU WORK WITH
Bill Green, the US art director and author of the popular ad blog Make the Logo Bigger, claims that when he was a student, a senior creative told him: “Be nice until you get in, then you can be an asshole.”
Amusing as that quote is, I’d say there’s never a reason to be rude to anybody, and plenty of reasons to be civil.
Some creatives find this hard—perhaps because our job is primarily about ideas, not people; we are constantly hunting something down in our minds, and being civil takes effort, and means you have to snap out of your train of thought.
But it’s worth it.
First of all, it won’t help your career if you get a reputation for being rude. And it will help if you have a reputation ...
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