Contents
· Founder of Droga
CHAPTER 1 • DO YOU HAVE WHAT IT TAKES TO BE A CREATIVE?
· A discussion of the qualities good creatives have in addition to creative ability: hustle, desire, instincts sharper than a dog’s nose, thick skin, a strong interest in advertising, and something—anything—that makes them different from the population at large.
· Going to college. Why this is essential. How to choose which college. How to decide if you are an art director or a copywriter, and does it matter? How to get the best out of your time at college.
· How to put a book together. What should an advertising book have in it? Should it even be a “book”? Fashions change. ...
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