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How to Make Animated Films by Kathryn Spencer, Tony White

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Film Production 2 

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Concept Art, Viz Dev, and Camera Maps

Concept Art

As a creative person you should be able to understand the value of concept art, or viz dev (visual development), in your preproduction development efforts. With the story idea defined clearly by way of script it is now important that you begin to come to terms with what your film is going to look like. We are not talking about finished designs, but rather more initial concepts that sum up the look and the mood of where your story is going. Concept art for Disney or Pixar productions is often “high art,” creative work that is the equal, or better, of some of the best creative ...

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