Index

Numerics

60 Second Marketer, xx, 72, 187

83 Best Social Media and Mobile Marketing Tools for Business, 72

800 numbers, handling customer complaints, 5

A

A/B split tests, 70-71

action plan for social media success, 197-203

activity analysis, 56

Act-On, 76

Adobe Analytics, 23

adoption of social media, barriers to, 135

advertising

behavioral targeting, 35

Communications Effect Pyramid, 149-150

contextual ads, 34

Detroit Zoo marketing campaign, 146

mobile banner ads, 105

advertising agencies, 15

consumers, 16

retailers, 16

Advertising and Promotion: An Integrated Marketing Communications Approach, 120

AgoraPulse, 33

AIDA (Awareness, Interest, Desire, and Action) model, 36-37, 142

Alexa.com, 170

aligning social media strategy with brand essence, ...

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